University of Connecticut — Neag School of Education Educational Leadership Department The Department of Educational Leadership in the Neag School of Education at the University of Connecticut was charged with coordinating the rollout of a statewide program to create systemic school change to enhance teaching and learning through leadership development to support technology integration. The […]
Branding and Promoting an Educational Leadership Program
Posted on 14. Jun, 2010 by David Kluskiewicz in Education, Portfolio
Positioning and Branding a Community College
Posted on 14. Jun, 2010 by David Kluskiewicz in Education, Portfolio
Tunxis Community College, Farmington, Connecticut Tunxis Community College hosted the pilot program for the Connecticut Community College System’s Integrated Marketing Communications plan. They were the first of Connecticut’s 12 community colleges to leverage the IMC strategies at the local level of implementation.
Branding Community Colleges as High Quality Educational Providers
Posted on 14. Jun, 2010 by David Kluskiewicz in Education, Portfolio
Connecticut Community Colleges — “Educational that Lasts a Lifetime” Recognizing the need to improve public perception and image of the Connecticut Community Colleges as high quality educational providers of choice in an increasingly competitive educational marketplace, the Chancellor’s Office contracted First Experience Communications (FEC), to work with the 12 college system to help raise awareness […]
Creating a website to brand the fastest growing technology company in Connecticut
Posted on 11. Jun, 2010 by David Kluskiewicz in Business, Portfolio
Open Solutions — Vision : Technology : Service As Open Solutions prepared to go public in 2003, the company needed to focus its sights on getting more visibility among each of its key constituencies — the 20,000 community financial institutions nationwide, its client base of over 1300 community banks and credit unions, the investment community, […]
Rebranding One of the Oldest Manufacturers in the United States
Posted on 11. Jun, 2010 by David Kluskiewicz in Business, Portfolio
Merrow Machine Company — Positioning and Updating the Image and Marketing Strategies Overview Founded in 1838, Merrow Machine Company, the nation’s oldest manufacturer of commercial sewing machines sought to update its image and marketing materials for a global market while remaining true to its heritage. The company also sought to develop a first-generation website to […]
Marketing and Positioning a Security-holder Service Company
Posted on 11. Jun, 2010 by David Kluskiewicz in Business, Portfolio
The marketing plan identified key messages and themes, which were used to develop the branding campaign and new collateral material Marketing and Positioning a Security-holder Service Company Morrow & Co., Inc., world leader in security-holder services with unmatched experience in the industry. Provides leading-edge strategies and solid tactical implementation. Morrow is the advisor of choice […]
Aerospace Company Has Record Breaking New Business Growth
Posted on 11. Jun, 2010 by David Kluskiewicz in Business, Portfolio
HABCO — Testing and Support Equipment for the Aerospace Industry Grows in New Markets Overview We helped HABCO establish and address their key business goals of: elevating the company’s visibility; increasing the company’s market penetration and margins; attracting new partnerships; and driving new products to market. Strategy Once key business goals were established with HABCO’s […]
Branding an Angel Investment group
Posted on 11. Jun, 2010 by David Kluskiewicz in Business, Portfolio, Website
Angel Investor Forum —Membership Recruitment for Connecticut’s Angel Investor Group The logo, website and marketing materials were created for Angel Investor Forum (AIF) using an analogy of planting seeds for encouraging the high potential for growth and economic development. Overview The Angel Investor Forum was founded in 2004 in response to the growing need for […]
Marketing New Technology for Wastewater Treatment
Posted on 11. Jun, 2010 by David Kluskiewicz in Business, Portfolio
Infiltrator Systems — Environmental Onsite Wastewater Solutions Overview Infiltrator Systems came on the scene in 1987 with the invention of environmental wastewater chamber technology. Today, the company dominates the industry with a 32% market share. One in every four systems in the US and over 30 million chambers worldwide is an Infiltrator system. The company […]
Promoting Hartford during Challenging Times
Posted on 30. Apr, 2010 by David Kluskiewicz in Non-Profit, Portfolio
Hartford Cares —Leadership Greater Hartford Takes Important Role in Promoting Hartford After a Crisis of Confidence Hartford was in a crisis of morale and morality. LGH collaborated with other groups to organize a candlelight vigil in Bushnell Park to foster healing and hope in Hartford. First Experience Communications was asked to handle all public relations […]