Homegrown Software as a Marketing Tool?

Posted on 30. Jan, 2009 by in manufacturing

Homegrown software is often undervalued. Why? Because many companies assume that software without a major brand associated with it is sub standard. You may not be able to guarantee the reliability, security or scalability of software (or even a clever spreadsheet) that you’ve created, but if it solves a business problem, you’ve got an asset. […]

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