Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Market research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.

Our process includes: Strategic Counsel and Planning, Communication Audits and Research, Crisis Communications, Workshops and Training. Here is the start of our process for analyzing an organization’s current market efforts, competition, and future opportunities in the marketplace.

Discovery: Situation Analysis  –– “What’s happening Now?”

  • Define: Opportunities and challenge from client to targeted audience(s) and vice-versa
  • Purpose: Determine Internal and External perspectives, perceptions and competition
  • Tools: Primary and secondary research through informal and formal methods by using surveys, reviewing and analyzing existing materials, focus groups, interviews, etc.
  • Outcome: Comprehensive overview findings report and recommendations