Mentoring Yale OCR Interns and YEI Fellows on Marketing
Posted on 09. Apr, 2010 by Ira Yellen in Blog, innovation
David and I just spent a productive afternoon mentoring Yale graduate students participating in the Office of Cooperative Research and the Yale Entrepreneur Institute. These students represent the next generation of innovators in bio-science, bio-tech, and high-tech. The technologies they’re helping commercialize have the potential to significantly improve the lives (and businesses) of many groups.
Both programs have students apply their intellectual capital to research that originated at Yale and then grow that research into marketable products – no easy task, even for mature companies. To help these students, we shared a examples and cases from our business that demonstrate the impact marketing and public relations has on investors, licensees, customers and partners.
From the program managers:
I just would like to say thank you and David for giving OCR interns and YEI fellows a valuable lesson in marketing….. Now that interns have met you, I’m sure they’ll have loads of questions to ask you in the future.
W. Sunny Han, Ph.D Manager, Internship Program Office of Cooperative Research Yale University
Thank you and David very much for taking the time to come down, it was a very useful thought process that both of you led us through.
James G. Boyle, Ph.D.
Yale Entrepreneurial Institute
Going forward, we’ll be mentoring the students and continuing to partner with the Office of Cooperative Research. OCR is an excellent model for tech transfer.