Connecticut Governor Proposes Use of Internet to Help Families Find Homecare Agencies

Posted on 10. Feb, 2012 by in Blog, community, connecticut, Health

Hospital discharges web-based information system to keep individuals out of nursing facilities in the first place. By providing information on the availability of home and community-based services, this system will facilitate the transition of care from the hospital to the community, promoting individualized person-centered planning.* Here is the Governor’s proposed Long-term Health Care Initiative for the Legislature to approve: […]

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Elderly Consumer: Top Business Opportunity for 2012

Posted on 26. Dec, 2011 by in Blog, business development, core services, entrepreneurs, Health, Uncategorized

For over 20 year, my agency has been providing services to profit and nonprofit organizations who serve the aging, elderly, senior and/or third age populations. As Baby Boomers are reaching 65 and retirement age, they will demand more nontraditional healthcare services. As pointed out in the American Express article about the aging population and elderly consumers, […]

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Senior Care — Boomers fastest growing market

Posted on 19. Dec, 2011 by in Blog, business development, entrepreneurs, Health

Bridging the needs for aging Baby Boomers and their aging parents will be a challenge for caregivers who need to care for a loved one. Many caregivers will be looking for a home care aide on line. Watch this short video from American Express on the top 5 fastest growing franchises in the US as […]

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November is National Home Care & Hospice Month

Posted on 15. Nov, 2011 by in Blog, community, core values, Health, our philosophy

Because there is no Place Like Home We should celebrate the homecare professionals who tend to our loved ones day in and out.  The care given by nurses, therapists and homes care aides has helped families by dedicating their life on behalf of the aged, disabled, and ill loved ones.  Take a moment and send them a […]

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New Report for providing long-term support services to older People

Posted on 09. Sep, 2011 by in Blog, community, core competencies, Health, What we're reading

A State Scorecard on Long-Term Services and Supports for Older Adults, People with Physical Disabilities, and Family Caregivers was sponsored by AARP, the Commonwealth Fund, and the Scan Foundation. This  State Long-Term Services and Supports Scorecard is the first of its kind: a multidimensional approach to measure state-level performance of long-term services and supports systems that provide assistance […]

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Home Health Care Growing Demand

Posted on 16. Aug, 2011 by in Blog, core competencies, core services, Health, Recent Company News, technology

Kaiser Health News has a great article on the status of the home health care industry. This is an area my agency has been involved with for many years. Integrating the health care needs with consumer needs is a daunting endeavor. Consumers have a difficult time trying to understand and find the appropriate professional help […]

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New England Home Health Care Conference

Posted on 30. May, 2011 by in Blog, core competencies, core services, Health, Portfolio

We met dozens of home healthcare agencies at the first annual New England Home Care Conference & Trade Show this past week at the Boston Marriott Newton Hotel. All six NE state were represented. The conference addressed the overwhelming current and future home care needs of the emerging baby boomers and their care of elderly […]

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Telling Your Story Workshop Appreciated

Posted on 19. Mar, 2011 by in Blog, community, Non-Profit, nonprofit, our philosophy, Portfolio

Morning Musing Workshop Once Upon a Time…The Story is Everything. Presented by Ira Yellen, President/CEO The face. The voice. The success. The event. All of these are parts of a story. Yet how do you choose the one example that fully encompasses everything your organization is, all that it does? And how do you tell […]

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Marketing Workshop to Home Healthcare Agencies Gets High Grades

Posted on 19. Mar, 2011 by in Blog, business development, Health, nonprofit, Portfolio, Recent Company News

Growing Your Home Health Care Business in a Competitive Market Workshop sponsored by the Connecticut Association for Homecare & Hospice a Success Presented by Ira Yellen, President/CEO Twenty-five owners, managers and marketing directors attended this workshop. It focused on the  importance for homecare agencies to embrace the challenges and seize the opportunities that generates more […]

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Brand Positioning Transforms Open Solutions to an Integrated High-tech Product and Service Empire

Posted on 14. Jan, 2011 by in Business, Portfolio

Overview and Strategy The goal of this corporate positioning campaign was to manage Open Solutions’ transition from a database software company to its new role as the leading provider of comprehensive business solutions and enabling technologies for community-based financial institutions. First Experience Communications (FEC) was contracted to create an integrated marketing communications plan to reposition […]

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