Marketing New Technology for Wastewater Treatment

Posted on 11. Jun, 2010 by in Business, Portfolio

Infiltrator Systems — Environmental Onsite Wastewater Solutions Overview Infiltrator Systems came on the scene in 1987 with the invention of environmental wastewater chamber technology. Today, the company dominates the industry with a 32% market share. One in every four systems in the US and over 30 million chambers worldwide is an Infiltrator system. The company […]

Continue Reading →

Rebranding Product Line for Health Insurance Company

Posted on 11. Jun, 2010 by in Business, Portfolio

United Healthcare — Creating a product brand identity for small businesses Overview After acquiring an established PPO/managed indemnity product in a buyout of another insurance company, United Healthcare Insurance Group sought to reintroduce the product under its own name (Options™) and establish a distinct brand identity with its target audience—small businesses with fewer than 100 […]

Continue Reading →

Open Solutions On the Move in Connecticut

Posted on 03. Jun, 2010 by in Business, Portfolio

Open Solutions — Success in Connecticut for a Technology Company Open Solutions, a fast-growing Connecticut technology firm, was receiving media coverage in national trade publications, but very little on the local level. The company contacted First Experience Communications to ask for help in getting recognition and publicity in local business publications. Case Study Situation In […]

Continue Reading →

Promoting a Fortune 500 Company’s Recruitment and Training Initiatives

Posted on 14. May, 2010 by in Business, Portfolio

Valassis (formerly ADVO) — “Our Strength Is In Our People” Overview Provide ADVO, Inc. with sustained internal and external communications support to assist the company in recruitment, training and development, and public relations initiatives while establishing ADVO as an industry leader and promoting the company’s vision. Strategy To assist ADVO in strengthening their external image, […]

Continue Reading →