Tall Timbers Marketing

SEARCHING FOR THE BEST There is no mystery to the reality that the “best” homecare services often lose out against lesser options through price competition and availability. The “cost” of homecare is determined in part by the resources diverted from buying other goods and services, whether comparable or totally different, but equally important…. To read […]

A State Scorecard on Long-Term Services and Supports for Older Adults, People with Physical Disabilities, and Family Caregivers was sponsored by AARP, the Commonwealth Fund, and the Scan Foundation. This  State Long-Term Services and Supports Scorecard is the first of its kind: a multidimensional approach to measure state-level performance of long-term services and supports systems that provide assistance […]

Kaiser Health News has a great article on the status of the home health care industry. This is an area my agency has been involved with for many years. Integrating the health care needs with consumer needs is a daunting endeavor. Consumers have a difficult time trying to understand and find the appropriate professional help […]

We met dozens of home healthcare agencies at the first annual New England Home Care Conference & Trade Show this past week at the Boston Marriott Newton Hotel. All six NE state were represented. The conference addressed the overwhelming current and future home care needs of the emerging baby boomers and their care of elderly […]

Great article from The Economist “Fail often, fail well”. Do us all good to read. I know I have learned from failure by taking risks not aligned with my core business. Now I take calculated risks that relate to where I want the business to go — health, education and technology.

Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company. 1: Will your strategies compete in the marketplace? 2: Does your strategy tap a true source of advantage? 3: Is your strategy granular or tactical about where to compete? 4: Does your […]

Communication is the exchange of information through common understanding and need. You may wish to educate or persuade, but most of all, you want individuals or groups to take action. Communication and marketing delivery systems such as advertising, public relations, direct marketing, the Internet, social networking, etc.  can provide solutions, but how does an organization […]

From a 2006 Study by Fredrick Volkman, Washington University, St. Louis, MO “It is the responsibility of an effective public relations plan to force communication up the ladder of effectiveness, striving constantly to narrow the audience to a manageable size, and to deliver the message on a one-to-one basis” 1. One to One, Face to […]

How an integrated/marketing communications strategy can make your organization grow in uncertain times. The key to surviving in today’s challenging business environment is delivering consistent performance over time. But more than revenues and profits, performance today is measured in terms of value. While often hard to quantify on the balance sheet, value is what separates […]

This is one of my favorite sayings from Daniel Varé, a French Diplomat. A great thought indeed, but how do you do it without being malicious and deceitful. This simple idea is sometimes key to taming the ego of people who you work with or in order to get the job done right. Coming up […]