Marketing Workshop to Home Healthcare Agencies Gets High Grades

Posted on 19. Mar, 2011 by in Blog, business development, Health, nonprofit, Portfolio, Recent Company News

Growing Your Home Health Care Business in a Competitive Market Workshop sponsored by the Connecticut Association for Homecare & Hospice a Success Presented by Ira Yellen, President/CEO Twenty-five owners, managers and marketing directors attended this workshop. It focused on the  importance for homecare agencies to embrace the challenges and seize the opportunities that generates more […]

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Mentoring our latest start-up — Shizzlr

Posted on 12. Mar, 2011 by in Blog, business development, entrepreneurs, innovation, technology

At our agency we take pride in helping support the marketing and public relations efforts of start-ups and entrepreneurs. Our latest mentoring effort is for a company call Shizzlr created- and headed- by Nicholas Jaensch and Keith Besette. It differs from larger social media sites by creating small, private networks of its users’ closest friends…like people […]

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What We Still Can Learn from Thomas Edison

Posted on 05. Mar, 2011 by in Blog, business development, innovation, technology

Innovation and Inspiration from a Man born a 164 years ago Edison was tenacious. He didn’t mind failure because he learned from it. He surrounded himself with very smart people. He had patience. But most important, he was a brilliant marketer. He understood that to make money he had to commercialize his inventions. He understood […]

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Have you tested your strategy lately?

Posted on 04. Feb, 2011 by in Blog, business development, core competencies, core services, core values

Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company. 1: Will your strategies compete in the marketplace? 2: Does your strategy tap a true source of advantage? 3: Is your strategy granular or tactical about where to compete? 4: Does your […]

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HABCO – A Leader in our Business Community

Posted on 08. Jul, 2009 by in Blog, business development

HABCO, Inc., a long-time client of ours, is beginning a new cycle of expansion and growth, implementing a  strategy and plan that we’ve developed with them over the course of several months. The way they conduct themselves as an organization is a great example of leadership for our region and our state. As part of […]

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TECNA Conference Presentation

Posted on 04. May, 2009 by in Blog, business development, technology

My workshops for Technology Councils of North America (TECNA) on marketing communications and how to use better marketing techniques for membership recruitment, fundraising, visibility, branding and so forth, focused on prevalent issues about keeping members engaged and increasing membership. For two days, I served as a sounding board and counselor to help participants with specific […]

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Pod Camp in Holyoke, MA

Posted on 04. May, 2009 by in business development, economic development

Pod Camp is a loose federation of people, small companies and organizations who are either using technology and social media or trying to learn about it. I ran a workshop in my studio up in Holyoke for this Pod Camp called “How to use social media to market yourself and your clients.” Half the people […]

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Business Development Depends on Market Planning

Posted on 20. Oct, 2008 by in business development

Marketing and communications are often considered as an afterthought, or a secondary component of business development. “Build it, and they will come. (And, if they don’t come, then we’ll invest in market planning.)” But, the success of any business development plan, be it a product launch, a company launch or a financing solicitation, depends on […]

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In today’s economic environment, it is back to the basics.

Posted on 15. Aug, 2008 by in business development, core competencies, core services, core values, entrepreneurs, our philosophy, overview

How an integrated/marketing communications strategy can make your organization grow in uncertain times. The key to surviving in today’s challenging business environment is delivering consistent performance over time. But more than revenues and profits, performance today is measured in terms of value. While often hard to quantify on the balance sheet, value is what separates […]

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Diplomacy is the art of someone else letting you have your way.

Posted on 09. Jan, 2008 by in business development, core competencies, core values, our philosophy, selecting an agency

This is one of my favorite sayings from Daniel Varé, a French Diplomat. A great thought indeed, but how do you do it without being malicious and deceitful. This simple idea is sometimes key to taming the ego of people who you work with or in order to get the job done right. Coming up […]

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