Public relations has an identity crisis. Once, when we spoke to a college class about the profession, one student said, “What’s it like to promote bands and celebrities?” She was a little disappointed that we were not a publicists. And, most business owners still bristle at the term PR, associating it almost exclusively with two […]
PR Blocks and Tackles
Posted on 07. Oct, 2011 by David Kluskiewicz in Blog, public relations
First Experience Communications Mentors Connecticut Innovations Startup
Posted on 15. Jul, 2011 by David Kluskiewicz in Blog, economic development, entrepreneurs
Shizzlr, a model company for the Connecticut Startup Economy, is growing quickly and efficiently, thanks to a committed group of mentors, investors and advisors. We’ve been helping them build a marketing communications strategy, while our other colleagues are assisting them with legal, accounting and financing. Check out the update in the premiere issue of the […]
New Web Site Launched for Design By Analysis
Posted on 22. Jun, 2011 by David Kluskiewicz in Blog, Website
Recently, we launched a new web site for the New Britain engineering firm Design By Analysis. The site aligns with the company’s unique message of integrating multiple sciences to deliver innovative machines and structures for aerospace, industrial and power generation industries. What differentiates the site from its peers is a focus on projects – real, […]
Non-Profits Online Donation Trends
Posted on 15. Mar, 2011 by David Kluskiewicz in Blog
Non-profits and large associations that we work with are increasingly aware of the importance of online donations. Collecting donations online has several advantages. The labor and staff time to process each transaction is minimized. Contact information is collected on the spot. And, with good measurement, many donations can be traced back to the campaigns that […]
Brand Positioning Transforms Open Solutions to an Integrated High-tech Product and Service Empire
Posted on 14. Jan, 2011 by David Kluskiewicz in Business, Portfolio
Overview and Strategy The goal of this corporate positioning campaign was to manage Open Solutions’ transition from a database software company to its new role as the leading provider of comprehensive business solutions and enabling technologies for community-based financial institutions. First Experience Communications (FEC) was contracted to create an integrated marketing communications plan to reposition […]
Brand Positioning Transforms High-Tech Product and Service Enterprise
Posted on 06. Jan, 2011 by David Kluskiewicz in Uncategorized
Brand Positioning Transforms Open Solution from a $4 million to a $1.5 Billion Comprehensive Integrated High-Tech Product and Service Enterprise Overview and Strategy The goal of this corporate positioning campaign was to manage Open Solutions’ transition from a database software company to its new role as the leading provider of comprehensive business solutions and enabling […]
Video School from Vimeo
Posted on 21. Dec, 2010 by David Kluskiewicz in Blog, video
Thinking about making a video for your audience? First, think about their experience . Sure, the funny video on YouTube can have that “homemade” feeling, but that’s unacceptable for a professional organization or company. You need to plan interesting content and put the time in to quality production if you want to stand out and […]
CEO Ira Yellen Recognized for Service to Connecticut Technology Community
Posted on 03. Dec, 2010 by David Kluskiewicz in Blog, Recent Company News
Ira was awarded Volunteer of the Year at yesterday evening’s Connecticut Technology Council Holiday Party and Annual Meeting. Read the article >> Anyone who knows us, knows our long-standing commitment to the tech community in Connecticut. He’ll be humble about it, but, under Ira’s leadership we’ve dedicated countless hours to the cause – from day-to-day […]
Hartford Courant Cites FEC Communication Survey
Posted on 03. Dec, 2010 by David Kluskiewicz in Blog
Even if we’re behind the scenes, it’s still great to see our work mentioned in the Hartford Courant. Residents’ Input Sought On Improving School Buildings The community survey mentioned in this article is for Rocky Hill Public Schools. Since our founding we’ve always advocated for strong communications planning. Public school districts are arguably one of […]
Site Launch: Mt. St. John
Posted on 05. Nov, 2010 by David Kluskiewicz in Blog, nonprofit
We’ve launched a new web site for Mt. St. John, an important residential treatment facility helping young men in at- risk situations continue their education and return to their home communities and schools. The site features all the things you’d expect for managing online communications for such an organization, but more importantly, it’s helping the […]