What are your marketing goals?
Posted on 24. Nov, 2009 by Ira Yellen in Blog, core competencies, core services, core values, our philosophy, selecting an agency, Selecting Marketing Firm
Communication is the exchange of information through common understanding and need.
You may wish to educate or persuade, but most of all, you want individuals or groups to take action. Communication and marketing delivery systems such as advertising, public relations, direct marketing, the Internet, social networking, etc. can provide solutions, but how does an organization bring these functions together to work in an effective manner? Here are the ways.
Managing Ideas — Shouldn’t you look to a professional marketing firm to help you manage your ideas?
A marketing firm expertise helps you identify the best way to bring your products or services to life in the marketplace. Building relationships, increasing marketshare, and influencing your targeted audience can lead to achieving your business goals.
Listening — Shouldn’t your marketing firm ask you thoughts were and really wanted to know the answer?
Client input at the beginning of any project makes for successful results. From initial internal management meetings and focus groups that define an organization’s objectives, to the development of marketing strategies and tactics, a marketing firm expands on the objective facts and then creates the effective marketing tools defined by defined resources.
Getting Results — Does your marketing efforts support the bottom-line objectives
Marketing efforts offer constant opportunities. Combining the potential of a solid branding message and the expectations of your audience should contribute to profitability. Likewise a marketing firm should meet your expectations be delivering measurable results in a competitive and unpredictable environment. Informed market research, creative strategies, effective implementation, and long-term accountability are core competencies you need to insist upon.