Branding Identity for an Employeed-owned Printing Company

Posted on 11. Jun, 2010 by in Business, Portfolio

Infiniti Graphics’ new corporate identity positions it for increased valuation. Overview For one of southern New England’s largest printing companies, a new corporate identity and sustained marketing strategy to assist in new business development was created to communicate the company’s increased capabilities and goals for future expansion. Strategy Based on results from comprehensive market research, […]

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Public Relations Effort for New Safety Product Saves Lives of US Soldiers

Posted on 11. Jun, 2010 by in Business, Portfolio, public relations

HABCO — Public Relations Campaign Shed Light on Important  Safety Issue and Safety Ground Support Product to Military Market Case Study Overview In October 2003, a U.S. Army maintenance specialist was killed in Iraq and another lost his arms because the equipment they were using to inflate a Blackhawk helicopter tire was inadequate to protect […]

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Connecticut Technology Council Rebrands for Promoting Innovation and Growth

Posted on 11. Jun, 2010 by in Business, Portfolio

The CT Technology Council technology-oriented companies and institutions, provides leadership in areas of policy advocacy, community building and assistance for start-up companies. As part of rebranding the Council, FEC counseled them in branding all activities such as: events, public relations, strategic planning and economic development initiatives in Connecticut. The logo represents Connecticut Technology Council combining […]

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Rebranding One of the Oldest Manufacturers in the United States

Posted on 11. Jun, 2010 by in Business, Portfolio

Merrow Machine Company — Positioning and Updating the Image and Marketing Strategies Overview Founded in 1838, Merrow Machine Company, the nation’s oldest manufacturer of commercial sewing machines sought to update its image and marketing materials for a global market while remaining true to its heritage. The company also sought to develop a first-generation website to […]

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Aerospace Company Has Record Breaking New Business Growth

Posted on 11. Jun, 2010 by in Business, Portfolio

HABCO — Testing and Support Equipment for the Aerospace Industry Grows in New Markets Overview We helped HABCO establish and address their key business goals of: elevating the company’s visibility; increasing the company’s market penetration and margins; attracting new partnerships; and driving new products to market. Strategy Once key business goals were established with HABCO’s […]

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Marketing New Technology for Wastewater Treatment

Posted on 11. Jun, 2010 by in Business, Portfolio

Infiltrator Systems — Environmental Onsite Wastewater Solutions Overview Infiltrator Systems came on the scene in 1987 with the invention of environmental wastewater chamber technology. Today, the company dominates the industry with a 32% market share. One in every four systems in the US and over 30 million chambers worldwide is an Infiltrator system. The company […]

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Marketing a 25th Anniversary for a Major Community Group

Posted on 03. Jun, 2010 by in Non-Profit, Portfolio

Leadership Greater Hartford — Branding and Positioning a Connecticut Premier Leadership Program Case Study Overview During the strategic planning process in 2000, the Leadership Greater Hartford (LGH) Board of Directors agreed the mission of LGH is “to convene and develop a diverse array of community-minded leaders to address the key issues affecting Greater Hartford”. To […]

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Media Campaign for Bone Marrow Donor Registration Drive to Save Lives

Posted on 30. Apr, 2010 by in Health, Non-Profit, Portfolio

Vinay Chakravarthy, a 28-year-old South Asian-American physician with life-threatening leukemia, urgently needed a bone marrow transplant to survive. An urgent need to find a marrow donor match to save a young doctor’s life engaged First Experience Communications in an unprecedented campaign to give localized media relations support in cities across the U.S. to help grassroots […]

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Media Relations Draws attention to People with Disabilities

Posted on 30. Apr, 2010 by in Non-Profit, Portfolio

Oak Hill Responds to a Terrible Tragedy — A family murder-suicide tragedy shocked Connecticut and shook the community of caregivers and providers for people with disabilities. Case Study Situation A family murder-suicide tragedy shocked Connecticut and shook the community of caregivers and providers for people with disabilities. In late February 2007, Richard Brown shot and […]

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