Basic Goals for Improving Our Health and Healthcare System

Posted on 19. Jul, 2012 by in core values, Health, Health Information, innovation, overview

The U.S. Department of Human Service’s Center for Medicare & Medicaid Innovation (the CMS Innovation Center) fosters health care transformation by finding new ways to pay for and deliver care that improve care and health while lowering costs. The Center identifies, develops, supports, and evaluates innovative models of payment and care service delivery for Medicare, […]

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Elder Caregiving in the Digital Age: Finding Quality Homecare Services

Posted on 15. Jun, 2012 by in Blog, community, core competencies, core services, Health, Portfolio

SEARCHING FOR THE BEST There is no mystery to the reality that the “best” homecare services often lose out against lesser options through price competition and availability. The “cost” of homecare is determined in part by the resources diverted from buying other goods and services, whether comparable or totally different, but equally important…. To read […]

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Senior Care — Boomers fastest growing market

Posted on 19. Dec, 2011 by in Blog, business development, entrepreneurs, Health

Bridging the needs for aging Baby Boomers and their aging parents will be a challenge for caregivers who need to care for a loved one. Many caregivers will be looking for a home care aide on line. Watch this short video from American Express on the top 5 fastest growing franchises in the US as […]

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Home Health Care Growing Demand

Posted on 16. Aug, 2011 by in Blog, core competencies, core services, Health, Recent Company News, technology

Kaiser Health News has a great article on the status of the home health care industry. This is an area my agency has been involved with for many years. Integrating the health care needs with consumer needs is a daunting endeavor. Consumers have a difficult time trying to understand and find the appropriate professional help […]

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Integrated Communication Campaign Helps Retain Funding for Community Health Centers

Posted on 09. Jul, 2010 by in Health, Non-Profit, Portfolio

Overview Faced with decreasing funding from the Connecticut Legislature and low awareness of the value of community health care centers to the state’s health and economy, CPCA retained First Experience Communications (FEC) to help them develop and execute a strategic public relations campaign to retain funding for the community health centers, as well as HUSKY […]

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Marketing an Early Childhood Program to Urban Families

Posted on 14. Jun, 2010 by in Education, Portfolio

Hartford School Readiness Program Public Service Campaign Reaches Diverse Audience Recognizing the correlation between participation in a early childhood program and improved academic performance later on, The Hartford School Readiness Council initiated the Hartford School Readiness Project and contracted First Experience Communications to inform the community of the importance and availability of school readiness opportunities […]

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Branding and Promoting an Educational Leadership Program

Posted on 14. Jun, 2010 by in Education, Portfolio

University of Connecticut — Neag School of Education Educational Leadership Department The Department of Educational Leadership in the Neag School of Education at the University of Connecticut was charged with coordinating the rollout of a statewide program to create systemic school change to enhance teaching and learning through leadership development to support technology integration. The […]

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Marketing Strategy Helps Cancer Survivors Needs

Posted on 14. Jun, 2010 by in Health, Portfolio

Hartford Hospital’s Harry and Helen Grey Cancer Center Helps Cancer Survivors The Guide helps new Cancer Program patients and their families understand the many aspects of cancer treatment and give them complete information about where to go, how to seek assistance, and what resources are available. Case Study Overview Each year, more than 2,500 new […]

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Promoting Connecticut’s Nonprofit Community

Posted on 14. Jun, 2010 by in Non-Profit, Portfolio

The Connecticut Association of Nonprofits — Advocating, supporting and strengthening nonprofit organizations in building and sustaining healthy communities in Connecticut. Case Study Overview During uncertain economic times, services and employment nonprofits provide become more crucial to the people of Connecticut, yet these same services and jobs become prime targets for state budget cuts. The Connecticut […]

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Social Marketing Research Helps Market a Comprehensive After-school Program

Posted on 14. Jun, 2010 by in Education, Non-Profit, Portfolio

Parents and Communities for Kids (PACK) — Improving learning outcomes for children, ages 6 to 10, by participating with their parents Case Study Overview Research shows when parents take responsibility for their children’s learning, children become more successful in school and life. This was the catalyst behind Parents and Communities for Kids, “PACK”, which began […]

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