Rebranding One of the Oldest Manufacturers in the United States

Posted on 11. Jun, 2010 by in Business, Portfolio

Merrow Machine Company — Positioning and Updating the Image and Marketing Strategies Overview Founded in 1838, Merrow Machine Company, the nation’s oldest manufacturer of commercial sewing machines sought to update its image and marketing materials for a global market while remaining true to its heritage. The company also sought to develop a first-generation website to […]

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Marketing and Positioning a Security-holder Service Company

Posted on 11. Jun, 2010 by in Business, Portfolio

The marketing plan identified key messages and themes, which were used to develop the branding campaign and new collateral material Marketing and Positioning a Security-holder Service Company Morrow & Co., Inc., world leader in security-holder services with unmatched experience in the industry. Provides leading-edge strategies and solid tactical implementation. Morrow is the advisor of choice […]

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Aerospace Company Has Record Breaking New Business Growth

Posted on 11. Jun, 2010 by in Business, Portfolio

HABCO — Testing and Support Equipment for the Aerospace Industry Grows in New Markets Overview We helped HABCO establish and address their key business goals of: elevating the company’s visibility; increasing the company’s market penetration and margins; attracting new partnerships; and driving new products to market. Strategy Once key business goals were established with HABCO’s […]

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Marketing New Technology for Wastewater Treatment

Posted on 11. Jun, 2010 by in Business, Portfolio

Infiltrator Systems — Environmental Onsite Wastewater Solutions Overview Infiltrator Systems came on the scene in 1987 with the invention of environmental wastewater chamber technology. Today, the company dominates the industry with a 32% market share. One in every four systems in the US and over 30 million chambers worldwide is an Infiltrator system. The company […]

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Promoting a Fortune 500 Company’s Recruitment and Training Initiatives

Posted on 14. May, 2010 by in Business, Portfolio

Valassis (formerly ADVO) — “Our Strength Is In Our People” Overview Provide ADVO, Inc. with sustained internal and external communications support to assist the company in recruitment, training and development, and public relations initiatives while establishing ADVO as an industry leader and promoting the company’s vision. Strategy To assist ADVO in strengthening their external image, […]

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Media Campaign for Bone Marrow Donor Registration Drive to Save Lives

Posted on 30. Apr, 2010 by in Health, Non-Profit, Portfolio

Vinay Chakravarthy, a 28-year-old South Asian-American physician with life-threatening leukemia, urgently needed a bone marrow transplant to survive. An urgent need to find a marrow donor match to save a young doctor’s life engaged First Experience Communications in an unprecedented campaign to give localized media relations support in cities across the U.S. to help grassroots […]

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Marketing a New Magnet School

Posted on 30. Apr, 2010 by in Education, Portfolio

Greater Hartford Public Safety Academy — Capitol Region Education Council launches a new magnet school designed to prepare children for careers in public service. First Experience Communications to develop and implement a highly targeted student recruitment campaign. A key component of which, was direct mail. We had two months. Case Study Overview In the 1996 […]

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