Marketing an Early Childhood Program to Urban Families

Posted on 14. Jun, 2010 by in Education, Portfolio

Hartford School Readiness Program Public Service Campaign Reaches Diverse Audience Recognizing the correlation between participation in a early childhood program and improved academic performance later on, The Hartford School Readiness Council initiated the Hartford School Readiness Project and contracted First Experience Communications to inform the community of the importance and availability of school readiness opportunities […]

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Branding and Promoting an Educational Leadership Program

Posted on 14. Jun, 2010 by in Education, Portfolio

University of Connecticut — Neag School of Education Educational Leadership Department The Department of Educational Leadership in the Neag School of Education at the University of Connecticut was charged with coordinating the rollout of a statewide program to create systemic school change to enhance teaching and learning through leadership development to support technology integration. The […]

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Positioning and Branding a Community College

Posted on 14. Jun, 2010 by in Education, Portfolio

Tunxis Community College, Farmington, Connecticut Tunxis Community College hosted the pilot program for the Connecticut Community College System’s Integrated Marketing Communications plan. They were the first of Connecticut’s 12 community colleges to leverage the IMC strategies at the local level of implementation.

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Branding Community Colleges as High Quality Educational Providers

Posted on 14. Jun, 2010 by in Education, Portfolio

Connecticut Community Colleges — “Educational that Lasts a Lifetime” Recognizing the need to improve public perception and image of the Connecticut Community Colleges as high quality educational providers of choice in an increasingly competitive educational marketplace, the Chancellor’s Office contracted First Experience Communications (FEC), to work with the 12 college system to help raise awareness […]

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Creating a website to brand the fastest growing technology company in Connecticut

Posted on 11. Jun, 2010 by in Business, Portfolio

Open Solutions — Vision : Technology : Service As Open Solutions prepared to go public in 2003, the company needed to focus its sights on getting more visibility among each of its key constituencies — the 20,000 community financial institutions nationwide, its client base of over 1300 community banks and credit unions, the investment community, […]

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Branding Identity for an Employeed-owned Printing Company

Posted on 11. Jun, 2010 by in Business, Portfolio

Infiniti Graphics’ new corporate identity positions it for increased valuation. Overview For one of southern New England’s largest printing companies, a new corporate identity and sustained marketing strategy to assist in new business development was created to communicate the company’s increased capabilities and goals for future expansion. Strategy Based on results from comprehensive market research, […]

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Rebranding Online College Bookstore

Posted on 11. Jun, 2010 by in Business, Education, Portfolio

Akademos — The Innovation Online Bookstore and Marketplace As part a rebranding effort for Akademos, we modified the logo for Akademos which offers a full-service virtual bookstore and marketplace dedicated to helping schools and students save time and money. Other marketing and public relations efforts in included a white paper and image piece pointing out […]

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Connecticut Technology Council Rebrands for Promoting Innovation and Growth

Posted on 11. Jun, 2010 by in Business, Portfolio

The CT Technology Council technology-oriented companies and institutions, provides leadership in areas of policy advocacy, community building and assistance for start-up companies. As part of rebranding the Council, FEC counseled them in branding all activities such as: events, public relations, strategic planning and economic development initiatives in Connecticut. The logo represents Connecticut Technology Council combining […]

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Rebranding One of the Oldest Manufacturers in the United States

Posted on 11. Jun, 2010 by in Business, Portfolio

Merrow Machine Company — Positioning and Updating the Image and Marketing Strategies Overview Founded in 1838, Merrow Machine Company, the nation’s oldest manufacturer of commercial sewing machines sought to update its image and marketing materials for a global market while remaining true to its heritage. The company also sought to develop a first-generation website to […]

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Aerospace Company Has Record Breaking New Business Growth

Posted on 11. Jun, 2010 by in Business, Portfolio

HABCO — Testing and Support Equipment for the Aerospace Industry Grows in New Markets Overview We helped HABCO establish and address their key business goals of: elevating the company’s visibility; increasing the company’s market penetration and margins; attracting new partnerships; and driving new products to market. Strategy Once key business goals were established with HABCO’s […]

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