Unlocking Intern Opportunities

Posted on 18. Jul, 2012 by in Blog, business development, community, internship

After completing 4 years of classroom training at Central Connecticut State University, I’ve started my adventure into the actual working world at First Experience Communication Agency.  I wish to share my experience as an Intern at FEC with the community and my recently graduated classmates. My desire is that sharing insight on what it’s like to be an […]

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Marketing an Early Childhood Program to Urban Families

Posted on 14. Jun, 2010 by in Education, Portfolio

Hartford School Readiness Program Public Service Campaign Reaches Diverse Audience Recognizing the correlation between participation in a early childhood program and improved academic performance later on, The Hartford School Readiness Council initiated the Hartford School Readiness Project and contracted First Experience Communications to inform the community of the importance and availability of school readiness opportunities […]

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Branding and Promoting an Educational Leadership Program

Posted on 14. Jun, 2010 by in Education, Portfolio

University of Connecticut — Neag School of Education Educational Leadership Department The Department of Educational Leadership in the Neag School of Education at the University of Connecticut was charged with coordinating the rollout of a statewide program to create systemic school change to enhance teaching and learning through leadership development to support technology integration. The […]

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Positioning and Branding a Community College

Posted on 14. Jun, 2010 by in Education, Portfolio

Tunxis Community College, Farmington, Connecticut Tunxis Community College hosted the pilot program for the Connecticut Community College System’s Integrated Marketing Communications plan. They were the first of Connecticut’s 12 community colleges to leverage the IMC strategies at the local level of implementation.

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Branding Community Colleges as High Quality Educational Providers

Posted on 14. Jun, 2010 by in Education, Portfolio

Connecticut Community Colleges — “Educational that Lasts a Lifetime” Recognizing the need to improve public perception and image of the Connecticut Community Colleges as high quality educational providers of choice in an increasingly competitive educational marketplace, the Chancellor’s Office contracted First Experience Communications (FEC), to work with the 12 college system to help raise awareness […]

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Community College Hispanic Enrollment Campaign

Posted on 14. Jun, 2010 by in Education, Portfolio

Capital Community College Targeted Marketing Campaign is a Success The college needed to increase its Latino student population to 25% of the school’s overall total enrollment to qualify for a Federal grant called Title V. To succeed, they needed to effectively double their Latino student population relative to their registered student population in less than […]

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Promoting Connecticut’s Nonprofit Community

Posted on 14. Jun, 2010 by in Non-Profit, Portfolio

The Connecticut Association of Nonprofits — Advocating, supporting and strengthening nonprofit organizations in building and sustaining healthy communities in Connecticut. Case Study Overview During uncertain economic times, services and employment nonprofits provide become more crucial to the people of Connecticut, yet these same services and jobs become prime targets for state budget cuts. The Connecticut […]

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Social Marketing Research Helps Market a Comprehensive After-school Program

Posted on 14. Jun, 2010 by in Education, Non-Profit, Portfolio

Parents and Communities for Kids (PACK) — Improving learning outcomes for children, ages 6 to 10, by participating with their parents Case Study Overview Research shows when parents take responsibility for their children’s learning, children become more successful in school and life. This was the catalyst behind Parents and Communities for Kids, “PACK”, which began […]

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Branding Identity for an Employeed-owned Printing Company

Posted on 11. Jun, 2010 by in Business, Portfolio

Infiniti Graphics’ new corporate identity positions it for increased valuation. Overview For one of southern New England’s largest printing companies, a new corporate identity and sustained marketing strategy to assist in new business development was created to communicate the company’s increased capabilities and goals for future expansion. Strategy Based on results from comprehensive market research, […]

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Marketing and Positioning a Security-holder Service Company

Posted on 11. Jun, 2010 by in Business, Portfolio

The marketing plan identified key messages and themes, which were used to develop the branding campaign and new collateral material Marketing and Positioning a Security-holder Service Company Morrow & Co., Inc., world leader in security-holder services with unmatched experience in the industry. Provides leading-edge strategies and solid tactical implementation. Morrow is the advisor of choice […]

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