SEO – Where does all that content come from?

Posted on 20. Jul, 2010 by in Blog, interactive

Content Farms.

People love to talk about SEO (Search Engine Optimization) and Google. For many clients it seems like yet another holy grail of marketing, right up there with getting an article in the New York Times. Truth be told, Google and other search engines still lack an ability to discern credibility. They can infer the reputation of a site based on an algorithm, but you’ll still be filtering through a lot of chaff before you find what you’re looking for.

This article from ReadWriteWeb explains how there is a viable business model for creating reams of content. Search Engine Optimization depends on it (at least until search engines decide if it’s worth pushing out 2 million results for a search.) If you’re thinking about SEO for your organization and you want to understand “off-page” optimization (a common service offered by SEO firms), a little research on content farms will be well worth the time invested.

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