Logo – Defining an Organization’s Image and Brand in the Marketplace

A logo is a unique symbol that identifies an organization by presenting it in a distinctive and visual way.  It gives, in a single glance, a sense of an organization’s position and brand in the marketplace, and evokes a sense of trust that an organization’s directed to its customers, prospects and other targeted groups or individuals. It may or may not depict the type of service or product offered. A logo should:

• Convey immediately a positive feeling
• Be distinctly recognizable
• Be versatile enough to be used in marketing, advertising, and public relations strategies

A logo is the most basic element of an organizational identity program. An organizational identity sets a standard that establishes and governs the look of an organization’s communication programs. It also covers the graphic design, copy, colors, typefaces, placement of graphics, and size relationships between the logo and other elements (Name, tagline, etc.). There should be a graphics standard manual that provides a framework and guidance in using a logo and its other important elements. This is especially true for decentralized operations. They must follow the manual guidelines because they tend to use different printers, designers, copywriters, etc. A lack of graphic standards can cost an organization its reputation. Below are samples of logos we created that are integrated into a more comprehensive market plan and strategy.

Businesses

Non-Profits/Education