Sheri Mathieu at New England Home Care Show

First Experience Communications attends the New England Home Care show in Newton, MA

Federal and state governments have plans to reform and improve our healthcare system by making consumers take more responsibility for their healthcare. The home health care industry has become an important player in this environment because of its ability to deliver longterm care at a lower cost. With more than 36 million people aged 65 and older, injuries and longterm illness cannot be sustained through institutional care. According to the Bureau of Labor Statistics, between 2008 – 2018, ten of the 20 fastest growing occupations are healthcare related, and home health care staffing needs are expected to grow by 46%.

Our agency is responding to these longterm trends by providing focused and customized marketing solutions to the home health care industry. Home care agencies in the New England region have retained our services to help them position their agencies for growth and change. Many of our home care clients are experiencing increased cuts in Medicare and Medicaid funding, intensified competition for the aging baby boomer market, and competitive pricing for their services. These converging conditions make it more difficult for agencies to compete and maintain profitability. Home care agencies have reached “a tipping point” — they know they must change the way they market to survive.

We have created two distinct home care marketing solutions for private and nonprofit agencies.

  1. For profit home care agencies we develop market plans to help them position for the demand in the private payer market to increase revenue and profit margins. We execute comprehensive web and Internet strategies to help our agencies reach the thousands of people searching for home care services online.
  2. For VNAs and VNSs, we help position and market their services to non-traditional types of referral sources, like doctors groups, then craft branding messages around their core value  — specialized services for disease states, better patient outcomes & reduced re-hospitalizations. See how we helped a large VNA in Connecticut.

If your agency is ready to adapt to the major changes going on in your industry, we are the change agents that can guide you through a competitive and complex home care market. We are members of the Connecticut Association of Home Care and Hospice, and we frequently present at your industry trade shows across the Northeast.

Call Sheri Mathieu at 860.657.3815, x14 to discuss your marketing needs. Our initial consultation (teleconference) is provided at no charge.

Our Home Care Clients

  • Best of Care of MA
  • VNA of Hartford
  • Prime Care Services of CT and NY
  • Apex Health Care Services
  • Caring Solutions
  • CT Association of Home Care & Hospice
Contact Us