If your home care agency wants to increase revenue and profitability,

Ask yourself the following —

  • How do you currently get private payer clients?
  • Where is your business going to be in 1 year?
  • Does your agency have over a 10% profit margin?
  • Can you differentiate your agency from your competitors?
  • Do you have a reliable referral network?
  • Does your agency face ongoing price wars?

See how we helped VNA HealthCare position for growth in the private payer market.

There’s a large audience of private payers, which you could be reaching to grow your business. National research outlines the opportunities for growth in the home care market.

In 2011, more than 8,000 people will turn 65 every day. By the end of that year the senior population of America will reach almost 49 million. By 2025, it will grow to nearly 72 million.

Source: Department of Health and Human Services and the State Department

The Census Bureau projects that the population age 85 & over could grow from 5.3 million in 2006 to nearly 21 million by 2050.

Source: U.S. Census Bureau

Persons reaching age 65 have an average life expectancy of an additional 19 yrs (20.3 yrs females & 17.4 yrs males).

Source: Administration on Aging

Studies have found that the overwhelming majority of seniors, 89%, want to age in their own homes for as long as possible.

Source: AARP survey