“Home Sweet Home”

Posted on 14. Nov, 2012 by in Blog, entrepreneurs, Health, Health Information, innovation, our philosophy, Personal, Recent Company News

Dear friends and colleagues;

My father, who died at 42 of a heart attack, was a wise man. He taught me that by loving ourselves and by cherishing our time on earth, we would be rewarded far beyond our financial and professional success. I learned the hard way that being responsible for yourself and your loved ones begins and ends with having the best healthcare support possible.

The reality is that today’s confusing and often frustrating healthcare system requires us to dig deeper, ask questions and expect answers.

Several events created the “perfect storm” that led to my creating a new business that can help us better understand the health care system and make wise choices for our loved ones’ care.

I witnessed a family coming together to sustain a loved one’s life. I lost a best friend to a sudden heart attack. My wife and I care for very elderly relatives who need constant attention. I’ve witnessed year after year of natural disasters that put my two favorite places, New York and the Jersey Shore, torn apart by nature’s fury with families in a dangerous and unpredictable situations, and put people’s health in jeopardy.

This past May, I turned 65 and enrolled for comprehensive Medicare coverage. This act was even more poignant in that I’ve been tending to an irregular heart beat after having open-heart surgery 13 years ago.

Knowing that unforeseen events can have a profound effect on our quality of life, I felt a sense of urgency to launch a new kind of enterprise. I realized that as much as I enjoyed having a successful marketing and public relations agency, it was not enough.

I want families to be able to find the best professional help when they or loved ones need to be cared for at home. The new business I am creating, HomecareMatchKiosk.com, will help family caregivers find the right home care agency through a trustworthy, easy to use online search and matching system.

Your opinion matters to me: I would appreciate it if you could visit HomecareMatchKiosk.com during this three month pilot phase and provide me with your feedback. Even if you’re not currently looking for a home care agency, I encourage you to read through the site and share it with your family and friends. I want HomecareMatchKiosk.com to be the best it can be for the thousands of stressed families who need an objective way to find services that help their loved ones continue to live quality lives in their homes.

Thank you.

Ira Yellen



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