Effective Communication Hierarchy

Posted on 15. Aug, 2008 by in core competencies, core values, public relations

From a 2006 Study by Fredrick Volkman, Washington University, St. Louis, MO

“It is the responsibility of an effective public relations plan to force communication up the ladder of effectiveness, striving constantly to narrow the audience to a manageable size, and to deliver the message on a one-to-one basis”

1. One to One, Face to Face
2. Small Group Discussion
3. Speaking Before a Group (Large or Small)
4. Telephone
5. Personal Handwritten Note
6. Personal Addressed E-mail
7. Non-personal Mass Mailer Letter
8. Non-personal Mass Mailer Brochure
9. Web Site Information
10. Mass Media Press
11. Advertising in Newspapers, Television, Radio, Magazines
12. Advertising via Billboards, Buses, Digital Displays

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