Creating relationships that have meaning
Posted on 21. Apr, 2010 by Ira Yellen in Blog
During my experience of interacting with Margaret Mead, 1971-72, I was encouraged to explore the relationships that intertwine commerce, civic institutions, society and human nature — a philosophy that continues to influence my approach to working with our clients today.
My professional career is grounded in studying human interaction by embracing change and risk through objective research, strategic planning and creative implementation. From this perspective, I believe that integrated marketing communications, public relations counsel, community and interpersonal engagement are the effective tools in achieving measurable results for my firm’s public- and private-sector clients.