Communication is the exchange of information through common understanding and need. You may wish to educate or persuade, but most of all, you want individuals or groups to take action. Communication and marketing delivery systems such as advertising, public relations, direct marketing, the Internet, social networking, etc. can provide solutions, but how does an organization […]
What are your marketing goals?
Posted on 24. Nov, 2009 by Ira Yellen in Blog, core competencies, core services, core values, our philosophy, selecting an agency, Selecting Marketing Firm
Diplomacy is the art of someone else letting you have your way.
Posted on 09. Jan, 2008 by Ira Yellen in business development, core competencies, core values, our philosophy, selecting an agency
This is one of my favorite sayings from Daniel Varé, a French Diplomat. A great thought indeed, but how do you do it without being malicious and deceitful. This simple idea is sometimes key to taming the ego of people who you work with or in order to get the job done right. Coming up […]