November is National Home Care & Hospice Month

Posted on 15. Nov, 2011 by in Blog, community, core values, Health, our philosophy

Because there is no Place Like Home We should celebrate the homecare professionals who tend to our loved ones day in and out.  The care given by nurses, therapists and homes care aides has helped families by dedicating their life on behalf of the aged, disabled, and ill loved ones.  Take a moment and send them a […]

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New Report for providing long-term support services to older People

Posted on 09. Sep, 2011 by in Blog, community, core competencies, Health, What we're reading

A State Scorecard on Long-Term Services and Supports for Older Adults, People with Physical Disabilities, and Family Caregivers was sponsored by AARP, the Commonwealth Fund, and the Scan Foundation. This  State Long-Term Services and Supports Scorecard is the first of its kind: a multidimensional approach to measure state-level performance of long-term services and supports systems that provide assistance […]

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Home Health Care Growing Demand

Posted on 16. Aug, 2011 by in Blog, core competencies, core services, Health, Recent Company News, technology

Kaiser Health News has a great article on the status of the home health care industry. This is an area my agency has been involved with for many years. Integrating the health care needs with consumer needs is a daunting endeavor. Consumers have a difficult time trying to understand and find the appropriate professional help […]

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New England Home Health Care Conference

Posted on 30. May, 2011 by in Blog, core competencies, core services, Health, Portfolio

We met dozens of home healthcare agencies at the first annual New England Home Care Conference & Trade Show this past week at the Boston Marriott Newton Hotel. All six NE state were represented. The conference addressed the overwhelming current and future home care needs of the emerging baby boomers and their care of elderly […]

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Marketing Workshop to Home Healthcare Agencies Gets High Grades

Posted on 19. Mar, 2011 by in Blog, business development, Health, nonprofit, Portfolio, Recent Company News

Growing Your Home Health Care Business in a Competitive Market Workshop sponsored by the Connecticut Association for Homecare & Hospice a Success Presented by Ira Yellen, President/CEO Twenty-five owners, managers and marketing directors attended this workshop. It focused on the  importance for homecare agencies to embrace the challenges and seize the opportunities that generates more […]

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Integrated Communication Campaign Helps Retain Funding for Community Health Centers

Posted on 09. Jul, 2010 by in Health, Non-Profit, Portfolio

Overview Faced with decreasing funding from the Connecticut Legislature and low awareness of the value of community health care centers to the state’s health and economy, CPCA retained First Experience Communications (FEC) to help them develop and execute a strategic public relations campaign to retain funding for the community health centers, as well as HUSKY […]

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Marketing Strategy Helps Cancer Survivors Needs

Posted on 14. Jun, 2010 by in Health, Portfolio

Hartford Hospital’s Harry and Helen Grey Cancer Center Helps Cancer Survivors The Guide helps new Cancer Program patients and their families understand the many aspects of cancer treatment and give them complete information about where to go, how to seek assistance, and what resources are available. Case Study Overview Each year, more than 2,500 new […]

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VNA Healthcare

Posted on 20. May, 2010 by in Health, Portfolio

Repositioning VNA HealthCare to expand into new markets, promote a full-range of services and demonstrate VNA’s value to patients and caregivers. Overview Most people know VNA for home nursing services. The challenge was to reposition the 100-year-old agency by promoting its full suite of homecare independent living services. FEC created a market and advertising plan […]

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Media Campaign for Bone Marrow Donor Registration Drive to Save Lives

Posted on 30. Apr, 2010 by in Health, Non-Profit, Portfolio

Vinay Chakravarthy, a 28-year-old South Asian-American physician with life-threatening leukemia, urgently needed a bone marrow transplant to survive. An urgent need to find a marrow donor match to save a young doctor’s life engaged First Experience Communications in an unprecedented campaign to give localized media relations support in cities across the U.S. to help grassroots […]

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