Getting community support for an important capital project
Farmington High School Project Passes 2 to 1
Posted on 15. Sep, 2021 by Ira Yellen in Blog, connecticut, Education, Portfolio, Recent Company News
FEC gives $500 to Glastonbury Student for Logo Design
Posted on 25. Apr, 2013 by Ira Yellen in award, Blog, community, connecticut, Education, Portfolio, Recent Company News
Our new cover photo shows Ira Yellen, president and CEO of First Experience Communications, presenting a check for $500 to Benjamin Combs for designing the winning logo for the planetarium at the Glastonbury-East Hartford Magnet School. Glastonbury school board Chairman Susan Karp is at right. PHOTO: https://www.facebook.com/GlastonburyLIFE
Marketing an Early Childhood Program to Urban Families
Posted on 14. Jun, 2010 by David Kluskiewicz in Education, Portfolio
Hartford School Readiness Program Public Service Campaign Reaches Diverse Audience Recognizing the correlation between participation in a early childhood program and improved academic performance later on, The Hartford School Readiness Council initiated the Hartford School Readiness Project and contracted First Experience Communications to inform the community of the importance and availability of school readiness opportunities […]
Branding and Promoting an Educational Leadership Program
Posted on 14. Jun, 2010 by David Kluskiewicz in Education, Portfolio
University of Connecticut — Neag School of Education Educational Leadership Department The Department of Educational Leadership in the Neag School of Education at the University of Connecticut was charged with coordinating the rollout of a statewide program to create systemic school change to enhance teaching and learning through leadership development to support technology integration. The […]
Positioning and Branding a Community College
Posted on 14. Jun, 2010 by David Kluskiewicz in Education, Portfolio
Tunxis Community College, Farmington, Connecticut Tunxis Community College hosted the pilot program for the Connecticut Community College System’s Integrated Marketing Communications plan. They were the first of Connecticut’s 12 community colleges to leverage the IMC strategies at the local level of implementation.
Branding Community Colleges as High Quality Educational Providers
Posted on 14. Jun, 2010 by David Kluskiewicz in Education, Portfolio
Connecticut Community Colleges — “Educational that Lasts a Lifetime” Recognizing the need to improve public perception and image of the Connecticut Community Colleges as high quality educational providers of choice in an increasingly competitive educational marketplace, the Chancellor’s Office contracted First Experience Communications (FEC), to work with the 12 college system to help raise awareness […]
Community College Hispanic Enrollment Campaign
Posted on 14. Jun, 2010 by David Kluskiewicz in Education, Portfolio
Capital Community College Targeted Marketing Campaign is a Success The college needed to increase its Latino student population to 25% of the school’s overall total enrollment to qualify for a Federal grant called Title V. To succeed, they needed to effectively double their Latino student population relative to their registered student population in less than […]
Social Marketing Research Helps Market a Comprehensive After-school Program
Posted on 14. Jun, 2010 by David Kluskiewicz in Education, Non-Profit, Portfolio
Parents and Communities for Kids (PACK) — Improving learning outcomes for children, ages 6 to 10, by participating with their parents Case Study Overview Research shows when parents take responsibility for their children’s learning, children become more successful in school and life. This was the catalyst behind Parents and Communities for Kids, “PACK”, which began […]
Rebranding Online College Bookstore
Posted on 11. Jun, 2010 by David Kluskiewicz in Business, Education, Portfolio
Akademos — The Innovation Online Bookstore and Marketplace As part a rebranding effort for Akademos, we modified the logo for Akademos which offers a full-service virtual bookstore and marketplace dedicated to helping schools and students save time and money. Other marketing and public relations efforts in included a white paper and image piece pointing out […]
Marketing a New Magnet School
Posted on 30. Apr, 2010 by David Kluskiewicz in Education, Portfolio
Greater Hartford Public Safety Academy — Capitol Region Education Council launches a new magnet school designed to prepare children for careers in public service. First Experience Communications to develop and implement a highly targeted student recruitment campaign. A key component of which, was direct mail. We had two months. Case Study Overview In the 1996 […]