The U.S. Department of Human Service’s Center for Medicare & Medicaid Innovation (the CMS Innovation Center) fosters health care transformation by finding new ways to pay for and deliver care that improve care and health while lowering costs. The Center identifies, develops, supports, and evaluates innovative models of payment and care service delivery for Medicare, […]
Basic Goals for Improving Our Health and Healthcare System
Posted on 19. Jul, 2012 by Ira Yellen in core values, Health, Health Information, innovation, overview
November is National Home Care & Hospice Month
Posted on 15. Nov, 2011 by Ira Yellen in Blog, community, core values, Health, our philosophy
Because there is no Place Like Home We should celebrate the homecare professionals who tend to our loved ones day in and out. The care given by nurses, therapists and homes care aides has helped families by dedicating their life on behalf of the aged, disabled, and ill loved ones. Take a moment and send them a […]
Walden Pond Moment in Great Barrington, MA
Posted on 20. Jun, 2011 by Ira Yellen in Blog, core values
I was fortunate to be invited to the Nemerson summer homestead in Great Barrington, MA. The former mink farm is the perfect nature perserve featuring a dammed up pond, beaver dam, open fields, and pine stands. It was great to be in a New England setting, reminding me of why this part of the country […]
Have you tested your strategy lately?
Posted on 04. Feb, 2011 by Ira Yellen in Blog, business development, core competencies, core services, core values
Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company. 1: Will your strategies compete in the marketplace? 2: Does your strategy tap a true source of advantage? 3: Is your strategy granular or tactical about where to compete? 4: Does your […]
What are your marketing goals?
Posted on 24. Nov, 2009 by Ira Yellen in Blog, core competencies, core services, core values, our philosophy, selecting an agency, Selecting Marketing Firm
Communication is the exchange of information through common understanding and need. You may wish to educate or persuade, but most of all, you want individuals or groups to take action. Communication and marketing delivery systems such as advertising, public relations, direct marketing, the Internet, social networking, etc. can provide solutions, but how does an organization […]
Nostalgia is a good thing.
Posted on 21. Aug, 2009 by David Kluskiewicz in Blog, core values, Recent Company News
It was the 40th anniversary of Woodstock and my staff’s reaction to my trip down memory lane that…when taking photographs to update our website, Sheri, one of my staff, thought it would be interesting to juxtapose the 25-year old Mac Plus computer and a 15-year old cell phone with the new MacPro Powerbook and iphone. […]
Count Your Blessings
Posted on 08. Oct, 2008 by Ira Yellen in core values, our philosophy
October 2008 with the leaves turning that wonderful rainbow of colors, family, friends, business associates, and clients keep asking me — “Are we going to be okay?” A few nights ago, I went to the annual Leadership Greater Hartford’s Polaris awards. This event recognizes and honors selfless individuals who practice what they preach. And that […]
Effective Communication Hierarchy
Posted on 15. Aug, 2008 by Ira Yellen in core competencies, core values, public relations
From a 2006 Study by Fredrick Volkman, Washington University, St. Louis, MO “It is the responsibility of an effective public relations plan to force communication up the ladder of effectiveness, striving constantly to narrow the audience to a manageable size, and to deliver the message on a one-to-one basis” 1. One to One, Face to […]
In today’s economic environment, it is back to the basics.
Posted on 15. Aug, 2008 by Ira Yellen in business development, core competencies, core services, core values, entrepreneurs, our philosophy, overview
How an integrated/marketing communications strategy can make your organization grow in uncertain times. The key to surviving in today’s challenging business environment is delivering consistent performance over time. But more than revenues and profits, performance today is measured in terms of value. While often hard to quantify on the balance sheet, value is what separates […]
Diplomacy is the art of someone else letting you have your way.
Posted on 09. Jan, 2008 by Ira Yellen in business development, core competencies, core values, our philosophy, selecting an agency
This is one of my favorite sayings from Daniel Varé, a French Diplomat. A great thought indeed, but how do you do it without being malicious and deceitful. This simple idea is sometimes key to taming the ego of people who you work with or in order to get the job done right. Coming up […]