Elder Caregiving in the Digital Age: Finding Quality Homecare Services

Posted on 15. Jun, 2012 by in Blog, community, core competencies, core services, Health, Portfolio

SEARCHING FOR THE BEST There is no mystery to the reality that the “best” homecare services often lose out against lesser options through price competition and availability. The “cost” of homecare is determined in part by the resources diverted from buying other goods and services, whether comparable or totally different, but equally important…. To read […]

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Elderly Consumer: Top Business Opportunity for 2012

Posted on 26. Dec, 2011 by in Blog, business development, core services, entrepreneurs, Health, Uncategorized

For over 20 year, my agency has been providing services to profit and nonprofit organizations who serve the aging, elderly, senior and/or third age populations. As Baby Boomers are reaching 65 and retirement age, they will demand more nontraditional healthcare services. As pointed out in the American Express article about the aging population and elderly consumers, […]

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Count Our Blessings

Posted on 12. Sep, 2011 by in Blog, core services

Watching the 9/11 ceremonies and stories was emotional and inspiring. Ordinary people doing extraordinary things. It was a day where titles, political affiliations, and social discourse were no where to be seen or heard, especially with the media and cable news stations. I think of the griping and whining that goes on a daily basis, but […]

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Home Health Care Growing Demand

Posted on 16. Aug, 2011 by in Blog, core competencies, core services, Health, Recent Company News, technology

Kaiser Health News has a great article on the status of the home health care industry. This is an area my agency has been involved with for many years. Integrating the health care needs with consumer needs is a daunting endeavor. Consumers have a difficult time trying to understand and find the appropriate professional help […]

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New England Home Health Care Conference

Posted on 30. May, 2011 by in Blog, core competencies, core services, Health, Portfolio

We met dozens of home healthcare agencies at the first annual New England Home Care Conference & Trade Show this past week at the Boston Marriott Newton Hotel. All six NE state were represented. The conference addressed the overwhelming current and future home care needs of the emerging baby boomers and their care of elderly […]

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Have you tested your strategy lately?

Posted on 04. Feb, 2011 by in Blog, business development, core competencies, core services, core values

Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company. 1: Will your strategies compete in the marketplace? 2: Does your strategy tap a true source of advantage? 3: Is your strategy granular or tactical about where to compete? 4: Does your […]

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What are your marketing goals?

Posted on 24. Nov, 2009 by in Blog, core competencies, core services, core values, our philosophy, selecting an agency, Selecting Marketing Firm

Communication is the exchange of information through common understanding and need. You may wish to educate or persuade, but most of all, you want individuals or groups to take action. Communication and marketing delivery systems such as advertising, public relations, direct marketing, the Internet, social networking, etc.  can provide solutions, but how does an organization […]

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In today’s economic environment, it is back to the basics.

Posted on 15. Aug, 2008 by in business development, core competencies, core services, core values, entrepreneurs, our philosophy, overview

How an integrated/marketing communications strategy can make your organization grow in uncertain times. The key to surviving in today’s challenging business environment is delivering consistent performance over time. But more than revenues and profits, performance today is measured in terms of value. While often hard to quantify on the balance sheet, value is what separates […]

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