E-Newsletters Need Maintenance

Posted on 06. Aug, 2010 by in interactive

E-newsletters are a powerful tool in your marketing mix, but they will need maintenance regularly in order to continue to perform well. Every time you invest the time to broadcast a message to your clients, customers and prospects, through an email, you need that message to reflect the quality of your business. A broken link […]

Continue Reading →

SEO – Where does all that content come from?

Posted on 20. Jul, 2010 by in Blog, interactive

Content Farms. People love to talk about SEO (Search Engine Optimization) and Google. For many clients it seems like yet another holy grail of marketing, right up there with getting an article in the New York Times. Truth be told, Google and other search engines still lack an ability to discern credibility. They can infer […]

Continue Reading →

Tip: Maximize the Reach of Your Video Content

Posted on 16. Jul, 2010 by in interactive, video

Google just released an informative video on how to optimize your videos for search. Our clients invest a considerable amount of time developing videos to help their audiences understand products better or learn about new services. To make sure people can find these videos, it’s worth the time to follow a basic standard for video […]

Continue Reading →

Welcome New Clients

Posted on 15. Jul, 2010 by in Blog, Recent Company News

Seven organizations have retained First Experience Communications to help develop market plans, reach targeted audiences and develop stronger internet presences. Alternity Alternity is a specialized medical practice that addresses Age Management Medicine issues for preventive medicine, focusing on regaining and maintaining optimal health and vigor. Hartford Financial Management (HFM) HFM offers comprehensive investment advisory services […]

Continue Reading →

E-Reality

Posted on 13. Jul, 2010 by in Blog

Today, we’re celebrating the work of one of our former interns, Steve Lin. He has since moved on to the mobility division of Accenture. As a member of the FEC team, he helped us analyze the value of the vast array of digital challenges facing our clients. As a shining example of his work, here […]

Continue Reading →

Integrated Communication Campaign Helps Retain Funding for Community Health Centers

Posted on 09. Jul, 2010 by in Health, Non-Profit, Portfolio

Overview Faced with decreasing funding from the Connecticut Legislature and low awareness of the value of community health care centers to the state’s health and economy, CPCA retained First Experience Communications (FEC) to help them develop and execute a strategic public relations campaign to retain funding for the community health centers, as well as HUSKY […]

Continue Reading →

Branding and Promoting an Educational Leadership Program

Posted on 14. Jun, 2010 by in Education, Portfolio

University of Connecticut — Neag School of Education Educational Leadership Department The Department of Educational Leadership in the Neag School of Education at the University of Connecticut was charged with coordinating the rollout of a statewide program to create systemic school change to enhance teaching and learning through leadership development to support technology integration. The […]

Continue Reading →

Marketing an Early Childhood Program to Urban Families

Posted on 14. Jun, 2010 by in Education, Portfolio

Hartford School Readiness Program Public Service Campaign Reaches Diverse Audience Recognizing the correlation between participation in a early childhood program and improved academic performance later on, The Hartford School Readiness Council initiated the Hartford School Readiness Project and contracted First Experience Communications to inform the community of the importance and availability of school readiness opportunities […]

Continue Reading →

Positioning and Branding a Community College

Posted on 14. Jun, 2010 by in Education, Portfolio

Tunxis Community College, Farmington, Connecticut Tunxis Community College hosted the pilot program for the Connecticut Community College System’s Integrated Marketing Communications plan. They were the first of Connecticut’s 12 community colleges to leverage the IMC strategies at the local level of implementation.

Continue Reading →

Branding Community Colleges as High Quality Educational Providers

Posted on 14. Jun, 2010 by in Education, Portfolio

Connecticut Community Colleges — “Educational that Lasts a Lifetime” Recognizing the need to improve public perception and image of the Connecticut Community Colleges as high quality educational providers of choice in an increasingly competitive educational marketplace, the Chancellor’s Office contracted First Experience Communications (FEC), to work with the 12 college system to help raise awareness […]

Continue Reading →